Messy hitmaker Rosé has launched her debut PUMA collection, a year after being unveiled as an ambassador for the sports brand.

The BLACKPINK member commented 'This PUMA x Rosé collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real'.